In the dual
background of deep adjustment of global cultural trade pattern and digital
technology innovation,China’s digital culture
industry is undergoing structural transformation,among them,the “new three cultural products”,represented by online literature,online movies and TV
plays,and online games, has
become the strategic frontier and important characterization of Chinese culture
“Going out”. This study
systematically explores the business environment challenges faced by the “new three cultural
products” industries in the
process of going abroad,the core issues
include the underdeveloped legal and regulatory framework,the high barriers to
international market access,the inadequate efficiency of government services and
the insufficient talent development system. To this end,this study proposes
to build a comprehensive governance system with the rule of law as the guarantee,collaboration as the
path,and innovation as the
driving force,the “new three cultural products” is expected to
realize the deep transformation from “Going out” to “Going in” in the complex international environment, and open up a new
path for Chinese culture to participate in the dialogue of global
civilizations.