The marketization of non-profit
organizations has been controversial since its inception. The focus of the
debate is whether marketization will erode or even expel volunteerism. On the other
hand,as a non-profit organization that may be an important participant in
community governance,does opening a market-oriented road enhance its ability and effectively“embed” in community governance? This article attempts to respond to
these questions through case studies. The study finds that marketization and
volunteerism of non-profit organizations are not zero-sum games,and both are
the key elements to support the ability of non-profit organizations. In community
governance,volunteerism enables public welfare organizations to gain valuable
recognition among the various subjects in the community,and
marketization provides a resource guarantee for public welfare organizations to
participate in community governance. Therefore,the marketization
and voluntary spirit of non-profit organizations can coexist,and their
marketization can play a positive role in the participation of non-profit
organizations in community governance.