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Table of Content

    15 January 2021, Volume 39 Issue 1

    Register Features of COVID-19 Press Briefings between China and the U.S. from the Perspective of National Governance

    TANG Qingye XU Yang
    2021, 39(1):  3-16. 
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    Discourse is a social practice with the constructive power. The modernization of national governance can be constructed with the effective discourse system. This paper conducts a corpus-based analysis on register features of Chinese and US press briefings on COVID-19 by utilizing MD approach. The analysis of the six dimensions shows that Chinese press briefings are featured by formal and written learned exposition through providing sufficient official and authoritative information, but avoiding emotional linguistic expressions and interactions; whereas US press briefings are characteristic of spoken involved persuasion manifested by highly engaged interactions but deviating from the central topic of epidemic, thus lacking required information and policy discourse. This study has the implications that there is a need to improve Chinese spokespersons' capabilities of discursive construction and practices of multimodal semiotics so as to promote international discourse communication and national governance.

    A Study of Multimodal Meaning Construction of Once Upon a Virus and Its International Audiences’ Decoding Characteristics
    2021, 39(1):  17-26. 
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    Xinhua News Agency tweeted a video entitled Once Upon a Virus to helping the world to understand the measures and effects of China in the process of fighting against the COVID-19, which received enthusiastic responses. Analyzing the decoding characteristics of international audiences is helpful to improve and understand a country's diplomatic practice. Guided by visual grammar and Stuart Hall's reception theory, this paper deconstructed the video Once Upon a Virus from a multimodal perspective and investigated its' comments on YouTube with the help of the data mining software GooSeeker and the corpus tool AntConc3.5.8. The present study explored the different characteristics of three decoding methods: dominant / hegemonic position, negotiated position and oppositional position. With the quantitative and qualitative analysis of the self-built corpus of comments, the result shows that audiences holding a dominant /hegemonic position towards the video outnumber those with a negotiated position or oppositional position. The audiences with dominant position fully understand and appreciate the video, including its contents, creation mode and method, and China's performance during the COVID-19 epidemic. However, people with oppositional position tend to overlook the contents because of racial stereotypes. Those who with negotiated position consider the COVID-19 epidemic as a cataclysm for all mankind, appealing for international solidarity to save lives.

    A Semiotic Analysis of the“Equality”Concept of National Governance

       ——An Interdisciplinary Interpretation

    XIAO Xinping
    2021, 39(1):  27-38. 
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    The concept of “equality” is an important value pursuit in modern politics and public administration. In fact, there is no absolute equality, and so far there is no general consensus on the definition and understanding of equality, and the reality of state governance is not just a type of “equality” , such as equality before the law and the equality under equal opportunities with difference. Do the two contradict each other? How to understand and implement the “equality” concept of national governance? This article attempts to analyze the contradiction of the definition of “equality” through the semiotic “explanatory whirlpool” and metalanguage theory, and strive to give a deeper understanding of “equality” , and at the same time, to the actual operation of the value of “equality” at the level of national governance to provide useful reference.

    Research of Public Service Failure Based on Service Management Logic Transformation

       ——“Value Co-creation - Value Co-destruction” Analytical Framework

    LI Qian
    2021, 39(1):  39-54. 
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    Public service failure refers to a failure or perceived failure by public organizations to deliver services to the customer against established norms. Starting from the transformation of service management logic, this study analyzes public service failure from the perspective of value co-creation and value co-destruction. The public service process is divided into three stages: provider area, interaction area and user area. Public service failure occurs when the actors misuses resources, therefore its factors are analyzed from five dimensions as resources integration, information sharing, relationship forming, technology application and value coordination. The case of garbage classification in Shanghai is used to explain this framework. The government should improve public service management from the following five aspects: co-production, organization renewal, relationship marketing, crowdsourcing mechanism and value conflict management. Finally, this paper sets the research agenda of public service failure.

    Research on the Impact of the Opening of China-Europe Express on China-Europe Trade Growth and Government Countermeasures

    JIN Xiaojie LU Zhenggang
    2021, 39(1):  55-70. 
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    With the normalization of epidemic prevention and control, global economic recovery has become the main theme of today's world. As an important carrier of the "Belt and Road" interconnection between China and European countries, the China-Europe Express has played an irreplaceable role after the 2008 financial crisis and the new crown pneumonia in 2020. It is important to study the impact of the opening of the China-Europe Express on the growth of Sino-European trade. The importance has become increasingly prominent. This paper selects the country-level panel data of 36 European countries from 2006 to 2017, and uses the multi-period difference in difference method to empirically test the impact of the opening of the China-Europe express train on the growth of China-Europe trade. The main conclusions are as follows: first, the opening of the China-Europe express train has a positive effect on the growth of China-Europe trade, and the positive promotion effect of the opened countries is significantly greater than that of the non-open countries; second, in 2011—2017, the opening of the China-Europe express train will promote trade with European countries and the impact presents a dynamic trend feature of "first decline, then rise, then decline and then rise"; third, from the perspective of geographic location differences, the China-Europe Express has the strongest promotion effect on the trade growth of Central European countries, followed by Eastern European countries with the least impact of Nordic country; fourth, from the perspective of the role of the dual margin, the promotion of Sino-European trade growth comes from the dual margin of enterprises, that is, the growth of trade is achieved through the intensive margin and expansion margin of export companies.

    The Enlightenment of Financial Management Policies of the Three Major Free Trade Ports in the World to Shanghai Free Trade Zone

    CHANG Yanjun LAI Liuliu
    2021, 39(1):  71-82. 
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    Promoting economic and trade growth through financial management innovation reform is an important development direction of China's free trade area (port). Based on the international perspective and based on the perspective of comprehensive comparative research, this paper first analyzes the financial management policies of Singapore, Dubai and Hong Kong, China, from four aspects: financial management model, tax preference, financial supervision and financial innovation. Secondly, combined with the current situation of financial management in Shanghai Free Trade Zone, this paper analyzes the problems existing in Shanghai Free Trade Zone in the management mode of financial development, financial market and talents, international resource allocation and spillover effects, as well as financial supervision. Finally, based on the international financial management experience of the three major free trade ports in the world, this paper puts forward relevant financial management countermeasures and suggestions for Shanghai Free Trade Zone in the following four aspects: simplifying political power, speeding up financial market reform, establishing international financial trading platform and actively promoting the development of digital finance.

    Evaluation of Producer Services Industry Innovation Efficiency from the Perspective of Regional Differences

        ——Based on BCC Model and Malmquist Index

    MEI Lei LIU Jiangong ZHANG Peng LI Wen
    2021, 39(1):  83-94. 
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    Scientific evaluation of the innovation efficiency of the producer service industry will help to objectively understand the current development status of producer services in various regions of China, so as to provide reasonable and appropriate guidance for the future development of the producer service industry. Therefore, under the premise of constructing an evaluation index system for evaluating the innovation efficiency of the producer service industry, using the BCC model of DEA and the Malmquist index model, from a regional perspective, China's 29 provincial administrative regions (except Hong Kong, Macao, Taiwan, Xizang, Xinjiang) and the four major economic development regions of the producer service industry during 2013-2017, the static and dynamic evaluation of the level of innovation efficiency. The analysis results show that China's overall innovation efficiency has improved, but there is still a large gap in the innovation efficiency of the producer service industry between the four major regions. The eastern region has a higher innovation efficiency than the other three regions. Finally, based on the conclusion of empirical analysis, relevant countermeasures and suggestions are proposed to improve the innovation efficiency of the productive service industry.

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