秘书 ›› 2021, Vol. 39 ›› Issue (1): 39-54.

• 公共管理 • 上一篇    下一篇

基于服务管理逻辑转变的公共服务失败研究 ——“价值共创-价值共毁”分析框架

李倩   

  1. 复旦大学
  • 出版日期:2021-01-15 发布日期:2021-03-26
  • 作者简介:李倩,复旦大学国际关系与公共事务学院博士研究生,荷兰语天主教鲁汶大学(KU Leuven)联合培养博士。主要研究方向:行政改革、公共服务。

Research of Public Service Failure Based on Service Management Logic Transformation

   ——“Value Co-creation - Value Co-destruction” Analytical Framework

LI Qian   

  • Online:2021-01-15 Published:2021-03-26

摘要:

公共服务失败是指公共服务组织无法或被感知到无法按照既定规范向公民提供服务。伴随着服务经济的发展,服务管理逻辑由产品主导转变为服务主导,公共服务提供由原本的单向线性生产过程转变为服务参与双方价值共创过程。服务主导逻辑将公共服务提供过程划分为提供者领域、服务双方交互领域和用户领域三个阶段,公共服务组织和公民在各阶段分别扮演不同的角色,影响着服务价值的创造和公共服务结果,最终导致价值共创或价值共毁。以此为基础,首先,构建公共服务失败的“价值共创-价值共毁分析框架,从资源整合、信息共享、关系塑造、价值协调和技术应用等五个维度分析其基本要素,并以上海市垃圾分类为案例对分析框架进行阐释与解析;其次,为降低公共服务失败的可能性,建议公共服务组织应注重从合作生产、组织更新、关系营销、技术应用和价值冲突管理五个方面加强公共服务管理;最后,指出针对公共服务失败的未来研究议题。

关键词: 服务管理逻辑, 公共服务失败, 价值共创, 价值共毁

Abstract:

Public service failure refers to a failure or perceived failure by public organizations to deliver services to the customer against established norms. Starting from the transformation of service management logic, this study analyzes public service failure from the perspective of value co-creation and value co-destruction. The public service process is divided into three stages: provider area, interaction area and user area. Public service failure occurs when the actors misuses resources, therefore its factors are analyzed from five dimensions as resources integration, information sharing, relationship forming, technology application and value coordination. The case of garbage classification in Shanghai is used to explain this framework. The government should improve public service management from the following five aspects: co-production, organization renewal, relationship marketing, crowdsourcing mechanism and value conflict management. Finally, this paper sets the research agenda of public service failure.

Key words: service management logic, public service failure, value co-creation, value co-destruction