秘书 ›› 2025, Vol. 43 ›› Issue (5): 45-54.

• 公共管理 • 上一篇    下一篇

网络舆情治理:理论路径与范式转换

赵萍丽,徐泱泱
  

  1. 同济大学
  • 出版日期:2025-09-25 发布日期:2025-09-19
  • 作者简介:赵萍丽,博士,同济大学政治与国际关系学院副教授。研究方向:中国政府与政治。徐泱泱,同济大学政治与国际关系学院硕士研究生。研究方向:国家治理。

Cyber Public Opinion Governance: Theoretical Path and Paradigm Shift

ZHAO Pingli,XU Yangyang   

  • Online:2025-09-25 Published:2025-09-19

摘要:

如何科学应对网络舆情风险、及时化解网络舆情危机,是全媒体时代网络舆情治理的落脚点。当前网络舆情治理的理论路径主要有以下五种:法治思维下强调政府主导型制度管控的法治治理路径、市场逻辑下强调行业自律的市场治理路径、协同理论下强调多元主体协同共治的协同治理路径、技术赋能下强调数据理性和智能交互的技术治理路径、情感视域下强调情感表达重塑和实践转向的情感治理路径。网络舆情治理在治理理念、治理主体、治理方式等方面发生了颠覆性变化,出现范式转换,在实践中日益呈现出五种路径多维耦合、动态嵌套的复杂图景。

关键词: 网络舆情, 理论路径, 范式转换

Abstract:

How to scientifically and properly respond to the risk of cyber public opinion and promptly resolve the crisis of cyber public opinion are the foothold of cyber public opinion governance in the era of Omnimedia. Current research on cyber public opinion governance demonstrates five major theoretical paths: the rule-of-law governance path emphasizing government-led institutional control under the rule of legal thinking,the market governance path highlighting industry self-regulation under market logic the collaborative governance path advocating multi-subject coordination under synergy theory the technological governance path prioritizing data rationality and intelligent interaction through technological empowerment,and the emotional governance path focusing on emotional expression reconstruction and practice from practical reorientation from affective perspectives. Cyber public opinion governance has undergone disruptive transformations in governance philosophy,subjects,and methodologies,resulting in a paradigm shift. In practical implementation,it increasingly presents a complex landscape characterized by multidimensional coupling and dynamic nesting.

Key words: cyber public opinion, theoretical path, paradigm shift