关键词: 公文, 公文写作, 政府形象, 政府行为, 传播

Abstract:

From the perspective of communication sciences，the construction of government image needs not only government behavior，but also explaination on the government behavior，and the role of the official documents on the image of the government is to“do” and“say”. The official documents are accompanied by government actions. In the process of government governance，official documents are the basis and proof of government administration and operation. At the same time，with the openness of government affairs and the online dissemination of the official documents in the Internet era，it has become an effective way of saying government image. In the field of communication，the official documents have a direct influence on the image of  government from the aspects of content，format，expression and choice of writing type. To promote a good government image，the value of official document writing must seek the public interest，the logical starting of document writing should know the public will，the practice standard of document writing need respect for objective facts，and the behavioral boundaries in document writing must strictly insist administration according to law.

Key words: official document, official document writing, government image, government behavior, communication