Abstract:

Social mobilization is a policy implementation tool grounded in human-centered design，the effectiveness of mobilization influence the achievement of policy objectives and reflect governmental governance capacity. However，the mobilization process exposing deeper dilemmas in the legitimacy of mobilization based on recognition，existing studies on mobilization primarily Neglect the cognition and behavior of the mobilized. Such mobilizer-centered explanatory paths fail to fully explain the mechanisms through which mobilization operates. This article shifts the analytical perspective from the mobilizer to the mobilized actors，and based on citizens’ response motivations，identifies three response modes：interest-based，value-based，and trust-based. Building on these，it constructs a psychological mechanism for understanding mobilization strategies. Social mobilization strategies can be categorized into three types：incentive-based，value-based，and relationship-based，various mobilization strategies differ in how they engage social-psychological mechanisms to influence citizens’ response behaviors. Incentive-based strategies regulate individual perceptions of benefits and costs through deterrence and rewards；value-based strategies guide cognitive focus through frame alignment，or activate the perception of role consistency through identity construction；relationship-based strategies stimulate individual emotional resonance through social networks，or leverage social norms to guide individual behavior.  The findings contribute to expanding the micro-behavioral perspective in social mobilization research and enrich the understanding of the influence of mobilization strategies on citizen responses in policy implementation.

Key words:

policy implementation, social mobilization, mobilized actors, citizens’ responses, mechanisms