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Secretary ›› 2025, Vol. 43 ›› Issue (2): 3-17.

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How does the “Reminder Service” Reduce Administrative Burden?—Findings from the Case of Wenjiang District in Chengdu

HAN Xiao,LI Yufei   

  • Online:2025-03-25 Published:2025-03-26

Abstract:

The main reason the public is unclear about “where,how,and whom to approach” for government services lies in the mismatch between information supply and demand. Despite government efforts to expand information channels and coverage,the traditional model of “people seeking information” has hindered the resolution of the “last mile” issue. Wenjiang District in Chengdu has pioneered a new model of government information disclosure by creating a “reminder service” that enables precise matching through “information seeking people”. This paper provides an in-depth analysis of the Wenjiang case and reveals that the “reminder service” is a progressive process involving structural process reshaping,streamlining of relationships between departments, and the realization of value co-creation. The transformation from “people seeking information” to “information seeking people” is critically dependent on the restructuring of information and business flows,supported by the data platform. However,challenges such as the need to improve platform usability,concerns over information security and privacy,and unclear legal responsibilities may arise during implementation. Through this case,based on summarizing successful experiences and process logic,it offers new insights into how government information disclosure can enhance the quality and efficiency of public services.

Key words:  reminder service, administrative burden, government services, government information disclosure