Abstract: The paper chooses “9·5” Luding earthquake as the research case and three government micro-blogs in Sichuan Province as research objective. The paper applies statistical analysis, content analysis and comparative analysis to analyze response status, information contents and characteristics, interaction status, spread influence release of government micro-blogs in the event. The results demonstrate that the audience-centered public opinion information working strategy has a positive effect on information dissemination; to carry out the work of public opinion information, attention should be paid to the coordination of information release in the government micro-blogs group. Consequently, this paper presents the following recommendations: the first one is to follow the public opinion demand and optimize the information-releasing mechanism; the second one is to improve the awareness of serving the people, and thereby improve the communication and negotiation between the government and the people; and the third one is to strengthen collaborative network, in order to realize the effective governance of internet public opinion crisis.

Key words: emergency, government micro-blog, public opinion work, information-releasing