Abstract:

Promoting the participation of private capital in rural governance can effectively solve the shortage of rural development resource endowment and the problem of rupture between the village and society，meet the needs of rural development and the needs of rural people，and win the victory of building a well-off society in an all-round way. It is of great significance to the achievements of rural governance development. By examining the problems of private capital participation in rural governance in terms of weak market drive，unclear policy positioning, poor mobilization channels，and insufficient resource support，it further explains the internal logic of private capital participation in rural governance，and finds that market mechanisms，system guidance，channel carrier and supporting resources play an important role in solving the rural governance issues of “unwilling to participate”，“difficult to participate”，“how to participate” and “dare not to participate” for private capital. Through analyzing the four levels of promoting the participation of private capital in rural governance in guidance（leading private capital to form a stable trust expectation），participation (expanding the three-dimensional participation channels of private capital），integration (achieving the integration of private capital and rural industry），and guarantee （guaranteeing private capital through innovative mechanism （participation)，it establishes a promotion mechanism that eliminates participation barriers by means of communication mechanism，resolves participation risks by means of development guarantee mechanism，encourages continuous participation by means of a benefit distribution mechanism，and controls participation direction by means of a supervision and control mechanism.

Key words: private capital, rural governance, internal logic, mechanism construction