The new quality productivity industry is regarded as a key force in promoting national industrial upgrading and optimizing economic structure，and also has a profound impact on the job market. As a key employment group，college students will reach a new high in supply scale in 2024. In this context，the job market for college students is facing new challenges and opportunities. On the one hand，traditional industries such as the Internet，real estate and finance are undergoing transformation，and demand is shrinking. On the other hand，new quality productive forces represented by strategic emerging industries are rising，bringing new employment opportunities for college students. Based on big data from recruitment platforms，this article deeply analyzes the prominent problems and reasons of the current college student employment market. Policy recommendations are proposed from the perspectives of demand side，supply side，and supply-demand matching. The relevant conclusions not only help to grasp the current dynamics of the college student employment market，but also provide strong data support and scientific basis for promoting the matching of supply and demand of college students，promoting high quality and full employment，and helping the government formulate relevant policies.