Abstract:

In recent years，due to the breakthrough of information technology and policy support，traditional media and fusion media are developing towards fusion media and constructing a more and more perfect multimedia communication matrix.O From the perspective of secretarial science，this paper discusses how secretaries face challenges in the context of increasingly complex and multiple network public opinions in the fusion media era. According to the reality，the paper points out that online public opinion in the new era has the characteristics of multiple communication subjects，difficult to distinguish true and false communication content，diversified communication channels and fast diffusion. At the same time，taking various recent news as cases，it shows the trend of enlargement and irrationalization of current network public opinion. Based on the above analysis，it is concluded that modern network public opinion poses four challenges to the secretarial work with “writing，handling，planning and management” as the main content. On this basis，the paper tries to explore how secretaries can effectively face the challenges brought by technological progress，and proposes effective measures to be taken in the construction of secretaries’ working capacity and organizational system，so as to promote the successful transformation of secretaries and efficient internal operation mechanism of organizations.

Key words:

fusion media, online public opinion, secretarial work