新产品供应链下考虑顾客体验效应的制造商渠道返利策略研究
徐春明, 吴晨晨, 原白云
Manufacturer channel rebate strategies with customer experience under new product supply chain
Chunming XU, Chenchen WU, Baiyun YUAN
运筹学学报
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2022, (3): 120
-132
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DOI: 10.15960/j.cnki.issn.1007-6093.2022.03.009
