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Secretary ›› 2025, Vol. 43 ›› Issue (3): 59-69.

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A Study on the “Returning from the Market to the Road” Phenomenon of Urban Street Vendors and Its Governance Strategies

HAN Jiangfeng,ZHAI Yue   

  • Online:2025-05-25 Published:2025-05-26

Abstract:

The employment of street vendors,as a low threshold,low cost,and fast monetization informal employment method,provides flexible income acquisition opportunities for mobile populations,but also brings many challenges to urban governance. After reviewing the experience of managing street vendors in various regions and the current situation of managing mobile vendors in X Street,Z City,it was found that the current management method mainly combines “unblocking”,with the core being to guide street vendors to “moving from the road to the market” by setting up a diversion field. However,some vendors temporarily comply by moving to the market only to later revert to their previous roadside operations,thus establishing a pattern of “returning from the market to the road”. From the perspective of Push-Pull Theory,the high rent,unequal access rights,strong homogenization competition and other “driving forces” of the traffic field,as well as the high spatiotemporal flexibility,flexible management strategies,more matching consumer groups and other pulling forces of the road field,as well as individual factors such as profit seeking tendencies,family care needs,and expectations rooted in the city,all contribute to the emergence of “returning from the market to the road”. Further efforts should be made to eliminate the driving force of the diversion field,weaken the pulling force of the road field,and take into account the individual needs of street vendors as much as possible to reduce the phenomenon of “returning from the market to the road”,achieving a harmonious unity between urban development and meeting the living needs of mobile populations.

Key words:

 , Push-Pull Theory, street vendors, business field, moving from the road to the market, returning from the market to the road