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电影理论研究 ›› 2026, Vol. 8 ›› Issue (1): 49-61.

• 问题研究 • 上一篇    下一篇

红色影视作品的 游戏衍生创作及跨媒介传播

赵晨妹 昝甜甜
  

  1. 河北师范大学新闻传播学院讲师     河北师范大学新闻传播学院硕士研究生
  • 出版日期:2026-03-10 发布日期:2026-03-10

Game-Derived Creation and Transmedia
Communication of Red Film and Television Works

  • Online:2026-03-10 Published:2026-03-10

摘要:

优秀红色题材影视作品的跨媒介游戏
衍生创作,既切合 Z 世代青少年对文
化产品个性化、互动化、情感化的需
求,又能够创新红色文化传播路径。
衍生创作应在尊重原文本叙事的基
础上借助数字游戏背后复杂的技术体
系,通过沉浸式叙事与互动机制,有
效拓展主流价值的传播路径,弘扬红
色革命精神。具体表现为:以程序性
规则与交互体验重塑感知;通过重构
红色内核与玩法实现传播机制创新;
借助程序修辞与互动叙事建构历史认
同,在玩家社群中推动意义再生产与
情感共鸣,最终达成主流价值的深度
涵化。

关键词:

跨媒介传播

Abstract:

The transmedia game-derived creation of outstanding
red film and television works not only meets Generation Z’s
demand for personalized, interactive, and emotionally engaging
cultural products, but also opens innovative pathways for
disseminating revolutionary culture. It is essential to respect
the original narrative framework while making full use of the
procedural nature of digital games. Here’s how this approach
effectively expands the channels for communicating mainstream
values and promotes the spirit of revolution through immersive
storytelling and interactive mechanisms: First, linear narrative
logic is replaced by procedural rules, reshaping perceptual
experience through interactive engagement and embodied
presence. Second, innovation in communication mechanisms
is achieved by reconstructing both the revolutionary core
and gameplay rules within a paradigm shift from cinematic
aesthetics to interactive experience. Third, procedural rhetoric
enables gameplay to construct historical identity through
interactive narratives, fostering meaning reproduction and
emotional resonance within player communities, ultimately
leading to the deep internalization of mainstream values.

Key words: